The Social Marketplace is an information hub for organizations selling social goods and services to low-income consumers in developing countries.

Impact Carbon created the vision of a free social marketing guide for its local NGO and corporate partners in east Africa. That vision ultimately became the Social Marketplace, a resource that organizations can use to develop marketing strategies and social marketing campaigns for products such as efficient cookstoves, solar lights and point-of-use water filtration devices.

To visit the Social Marketplace, click the button below!

The Social Marketplace is about sharing best practices around social marketing to enable faster, more efficient scaling of social goods and services. There are many lessons to be learned across products, geographies, organizations, and target audiences and we want to capture these insights in one place and make the knowledge freely available to all who desire it.

While it is impossible to capture everything there is to know about marketing, we start with the basics and introduce key principles and techniques. We welcome your participation in the process and are always looking for more writers to share their stories.